Monthly Archives: March 2014

Caleb Bradham, the founder of the company, scribbled a design which would become the logo for the company. The design was changed only slightly until 1962 when the word "cola" was dropped, and it just became Pepsi. The logo was a bolded "Pepsi" with a red, white, and blue bottle cap in the background. The logo was modernized 5 times from 1971 to 2005, each time becoming more sleek and defined.

Perhaps the company logo with the most "cute" in it, the WWF logo was first introduced in 1961 with only the iconic panda and no logotype. The 1961 panda bear was created by founding chairman Sir Peter Scott, and it remains a key branding element for the company. In 1978, the panda illustration was simplified, eliminating some of the fur texture, but the design does not stray far from the original. In 1986, the WWF was added below the further simplified panda design. The final change to the WWF logo occured in 2000, when the font of "WWF" was slightly altered, though no noticable changes were made to the panda illustration.

Milton Glaser designed the I Love NY logo in 1977 for the city of New York. During that decade, New York had one of the highest crime rates in the world. Tourism was taking a hit. The introduction of the logo changed the perception of New York tourism and swept the world in the process. People from all over the world have copied and profited from the identity Glaser designed for free.

NBC has had many logos in it's history but the Peacock that originated in 1956 has kept coming back in different variations over the years. In 1959 they tried to move the NBC Peacock out for in favor of an all typographic mark and then an abstracted N but the Peacock came back stronger than ever.

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The Nike logo was created in 1971 by Carolyn Davidson for $35. Something that doesn’t happen today and with good reason. Nike’s logo is an abstract representation of the greek goddess of victory’s wing. In 1983 and after much success, company owner Phil Knight presented her with a gold swoosh ring and an envelope full of Nike stock.


This version of the 3M logo has been around for 30 years now. It is an excellent example of g clean timeless design. An interesting fact, in 1961 3M was the first company to establish guidelines for the proper use of the company logo. Most companies today issue use standards and rules for corporate identity. This logo was relevant 30 years ago and is still a strong relevant mark today.

I knew loading this camera was going to be tricky especially since this is what is called a “Double 8mm Camera”. Double 8mm means after you have loaded and exposed the entire reel of film you have to open the back of the camera, take out the film in a low light setting, turn the reel around and move it to the alternate spindle there by setting up to expose the other half of the film. In other words, when you shoot 8mm on this film you only use half the frame so 25 feet of film will net 50 feet of developed film.  When you get this film processed they actually split the film down the middle and splice it together to create a continuous 50 ft. of movie film.

I decided to  sacrifice the partially exposed reel of film that was in the camera when I found it, in order to study how the film is supposed to be loaded. I made observations and practiced loading the film even before the manual arrived in the mail. I wanted to get a firm grip on this operation with repeated practice  rather than risking any of my precious new Ektachrome 100D Color Reversal Film.  The only company making color film for this camera that I could find in my search is the Wittner Company of Germany. As I stated in an earlier post I purchased the film from Dwayne’s Photo in Kansas. Dwayne’s distributes and processes the Wittner film.

Next I will work on gaining a firm understanding of the film speed and aperture settings before I load the good film.